Caramel M&Ms: A Dream Come True
Sweethearts on a movie date, parents potty-training their toddlers and candy lovers everywhere are rejoicing.
Starting May 2017, M&Ms will begin selling caramel-filled M&M candies nationwide, the company revealed in a press release.
M&M is no stranger to innovation and in the past has introduced varieties including pretzel, crispy (so popular it made a comeback after a limited time run) and coffee nut.
The candy's core will be smooth and soft, which is a departure from previous fillings. Hank Izzo, vice president of research and development of parent company Mars Chocolate, tellsCNN, "It was a big technological challenge for us [...] we had to figure out how to not make the chocolate too sticky or too soft that it could collapse."
Caramel is not only a childhood favorite, Izzo says it's trendy, growing and shows no sign of losing popularity.
Certainly by the way fans are reacting, he seems to be onto something.
If you have braces, sorry. The rest of us promise to indulge in your honor.